I love helping purpose-driven founders create thriving businesses so that they can focus on the things that matter. Supporting my clients on their journey of personal and professional success also feeds directly into my own mission to help good people, doing good things, maximise their impact in the world. The following four-pledge manifesto captures the spirit and heart of The Friendly CFO and outlines my commitment to feel-good business growth.
I simplify the complex and technical world of finance into easily digestible concepts that everyone can grasp because I believe every business owner should understand what their numbers are saying. If we work together, I promise to help you create a pain-free financial system that works, so you have the freedom and confidence to go after your goals.
I’m a Chartered Accountant but I’m not an accountancy practice so I won’t prepare your annual financial statements or tax returns. I believe these are best left to the technical and compliance experts which means we can focus on growing your business. Instead, I’ll work with your accountant, or the great partners I can recommend, to make sure you have super slick financials in place, so we have great visibility over what the numbers are saying.
I have a genuine interest in helping purpose-driven business owners grow successful businesses, so I take the time to really understand the intricacies of every company I work with. You’ll get a tailored service based on your growth goals, including putting bespoke processes in place to help your business run like a dream.
I take a holistic, person-centred approach to my work because our plans are ultimately about making sure both you and your business are looked after well. The routines I create are built around what works for you, using tech to save time and making space for fun so you can be energised by your growth journey instead of feeling stressed or overworked.
© MetaValue Strategy Consulting Ltd trading as The Friendly CFO
© MetaValue Strategy Consulting Ltd trading as The Friendly CFO